With the right project management tools for social media content planning, your workflow can be transformed and simplified.
Whether you're planning Reels, Posts, Stories, or automating posts across platforms, choosing the best project management (PM) tools for content planning empowers you to stay organised. The great news is that with the right PM tool, you can be efficient without sacrificing creativity or visibility.
Now, let’s compare and contrast the best PM tools for social media planning 👇
Each platform offers unique strengths in calendar visualisation, team collaboration, automation capabilities, or specialised features for content creators and marketing teams.
Why it stands out: Notion's all-in-one workspace approach and highly customisable nature make it perfect for teams who want to build their ideal social media planning system from scratch. Its AI-powered template ecosystem, specifically designed for content creators, sets it apart from other SaaS-based PM tools.
Key Features:
Ideal for: Creative teams, content creators, and startups who need flexibility and a low-cost solution for PM.
Pricing: Free for personal use, $10/month per user for teams
Why it stands out: Asana excels in strategic planning and task management for distributed teams. It offers sophisticated project tracking capabilities that make it ideal for complex, multi-stage social media campaigns.
Key Features:
Ideal for: Remote marketing teams, agencies with complex approval processes, and organisations running multi-channel campaigns
Pricing: Free for teams up to 15 members, paid plans start at $10.99/month per user
Why it stands out: Monday.com's intuitive interface and AI-powered features make it user-friendly while offering enterprise-grade functionality for social media management and planning.
Key Features:
Ideal for: Mid-sized marketing teams, creative agencies, and businesses prioritising ease of use with powerful automation
Pricing: Basic plans start at $10/month per user.
Why it stands out: ClickUp positions itself as the ultimate "all-in-one" solution, combining project management, documentation, goal tracking, and time management in a single platform that can replace multiple tools.
Key Features:
Ideal for: Marketing and other operational and business teams that want a single app to manage their entire productivity workflows.
Pricing: Free tier available, paid plans from $10/month per user
Why it stands out: Smartsheet bridges the familiar feel of spreadsheets with powerful project management capabilities. This increases flexibility for data-driven content planning and resource management.
Key Features:
Ideal for: Data-driven marketing teams, enterprise orgs with complex planning requirements, and teams that prefer spreadsheet-based workflows.
Pricing: Individual plans start at $9/month, with team and enterprise packages available.
Why it stands out: Trello's visual Kanban-style approach makes it the most intuitive tool for simple content planning. Get immediate visual clarity of your content pipeline without overwhelming features.
Key Features:
Ideal for: Small teams, solo creators, freelancers, and businesses that prefer simplicity over advanced features.
Pricing: Free tier with basic features, with paid plans starting at $5/month per user.
Why it stands out: Wrike offers enterprise-grade project management with advanced features. Making it useful for scaling organisations managing complex, multi-stakeholder social media campaigns.
Key Features:
Ideal for: Large marketing teams, enterprise organisations, agencies with complex client requirements, and projects requiring detailed resource planning.
Pricing: A free tier is available for small teams, with professional plans starting at $10/month per user.
Why it stands out: Airtable uniquely combines the flexibility of a spreadsheet with the power of a relational database.
Key Features:
Ideal for: Content-heavy organisations and social media managers who need database functionality without technical complexity.
Pricing: A free tier is available, with plans starting at $24/month per user.
Why it stands out: Google Sheets remains a surprisingly powerful and cost-effective foundation for social media planning, especially when enhanced with add-ons and integrated with other Google Workspace tools.
Key Features:
Ideal for: Budget-conscious teams, creators seeking simple planning tools, and businesses already using Google Workspace.
Pricing: Free within Gmail, or included in a Google Workspace subscription.
Now, let’s see how they all compare via this quick-view comparison table.
|
Tool |
Best For |
Price Range |
Key Strength |
Content Calendar |
Collaboration |
Automation |
Publishing |
|
Notion |
Creative Teams |
Free-$10/user |
Customisation |
✅ Customisable |
✅ Good |
✅ Via Integrations |
❌ External |
|
Asana |
Remote Teams |
Free-$10.99/user |
Task Management |
✅ Timeline View |
✅ Good |
✅ Basic |
❌ External |
|
monday.com |
Mid-sized Teams |
$10/user |
UX |
✅ Visual |
✅ Good |
✅ Advanced |
❌ External |
|
ClickUp |
Power Users |
Free-$10/user |
All-in-one Features |
✅ Multiple Views |
✅ Good |
✅ Extensive |
❌ External |
|
Smartsheet |
Data-driven Teams |
$9/user |
Spreadsheet Power |
✅ Grid + Calendar |
✅ Good |
✅ Workflows |
❌ External |
|
Trello |
Small Teams |
Free-$5/user |
Simplicity |
✅ Board View |
✅ Good |
✅ Butler |
❌ External |
|
Wrike |
Enterprise |
Free-$10/user |
Scalability |
✅ Gantt + Calendar |
✅ Great |
✅ Custom |
❌ External |
|
Airtable |
Content-heavy Orgs |
Free-$24/user |
Database Flexibility |
✅ Multiple Views |
✅ Good |
✅ Built-in |
❌ External |
|
Google Sheets |
Budget Users |
Free |
Cost Effectiveness |
✅ Basic |
✅ Basic |
✅ Scripts |
❌ External |
Still can’t decide? Here’s some advice and information about how to pick the right PM tool for your social media planning.
There are two simple ways to do this:
At the same time, look at the cost as well. If 50 people need access to a PM and scheduling tool, then that’s going to be more expensive than a solo social media manager.
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Choosing the right project management tools for social media content planning in 2025 ultimately depends on balancing your team size, workflow complexity, budget constraints, and automation requirements.
The right tool for you depends heavily on the size of your agency or team.
A smaller team would do just fine with Trello or ClickUp as their project management tool of choice, while a larger agency would benefit from using Monday or Wrike.
For teams prioritising flexibility, Notion and ClickUp deliver useful customisation options.
Asana and monday.com excel in team coordination and user experience.
Smartsheet and Wrike provide enterprise-grade capabilities for large organisations.
As you make your decision, make a list of your top priorities. Features like visual calendars, collaboration, and, most importantly, automation capabilities via integrations like Zapier are among the most important considerations for most teams when making this decision.
Lastly, be sure to take advantage of a free trial or free plan when signing up for a tool, so you can give it a test run and ensure it is right for you.
💡Take a closer look at our Resources: Everything you need, from Templates, to Audits and Guides.
Sendible makes it easier to manage everything in one place, build engagement and grow your brand.
It streamlines your workflow and gives you all the tools you need to manage multiple clients, social profiles, and campaigns in one place. For example, Sendible's publishing tools enable you to create and schedule a month's worth of content in just a few hours.
Key Features:
For 2025, Sendible stands out as the best overall choice for social media project management, offering unparalleled integration between planning, collaboration, and publishing.
Other top contenders include:
The best social media PM tools combine:
Social media planning extends far beyond simply scheduling posts. There are numerous tools for that, but this is about planning based on what needs to be created every year, quarter, month, week, and day.
Social media content planning includes visualising campaigns, coordinating with team members, managing digital assets, and optimising repeatable workflows that scale with your business. This is either being done in-house or by an in-house team member, such as a marketing manager or CMO, or an external agency or freelancer.
With the right software solution, this will serve as a central command centre that ensures brand alignment, maintains multi-platform consistency, and reduces manual tasks.
Project management tools for social media marketers help them:
For pure calendar functionality, Asana and Smartsheet excel with their timeline and calendar views. However, Sendible offers the best overall value by combining calendar planning with native publishing capabilities, eliminating the need for separate tools.
While not in our top 9, Canva and Adobe Express lead for visual-first workflows. From our list, Notion and Airtable excel at organising visual content libraries, while Sendible provides the best preview capabilities for visual content across platforms.
Monday.com and Trello lead in mobile usability for planning tasks, while Sendible provides superior mobile capabilities for both planning and publishing, making it ideal for teams that manage content on the go.