Sendible's 2025 Product Round Up - What We Built For You

At Sendible, we believe that true growth is rooted in authenticity, and this belief is at the heart of everything we do.

As we look ahead, we're excited to share how we're staying true to this principle while introducing new social media management features and integrations designed to empower you.

Whether it's diving deep into analytics or ensuring your presence remains consistent across emerging platforms, we're here to support your journey every step of the way.

Here's what our team has released in 2025.

📊 TikTok reporting arrived earlier in 2025

If you’re tired of manually piecing together TikTok performance data, we’ve got good news. Starting in January, you can access TikTok reporting right inside Sendible.

Say goodbye to jumping between apps and hunting for insights. You now have all the key metrics you need—like views, engagement, and trends—at your fingertips, helping you understand what content resonates most without the hassle.

🧵 Threads scheduling is now here!

Threads scheduling is now live in Sendible, making it easier than ever to stay active on one of the fastest-growing social platforms.

No more manual posting or last-minute panic attacks. With Sendible, you can:

• Plan and schedule Threads posts in advance – freeing you up to focus on engagement, strategy, and interacting with your growing audience.
• Create eye-catching posts with up to 15 images or a single video – make your content stand out with engaging visuals that grab attention.
• Preview posts before they go live – ensure everything looks just right before hitting that publish button, giving you the confidence to share top-quality content.
• Speed up content creation with tools like AI Assist – write engaging captions in seconds and optimise your messaging to keep your audience engaged.
• Stay organised by managing Threads posts alongside your other social platforms – keep all your content organised in one easy-to-use dashboard, whether it's for Threads, X, Bluesky, Facebook, or LinkedIn.

🦋 Bluesky scheduling is LIVE

Whether you're experimenting with content or building a niche community, staying consistent is key—and now, you can do that with Sendible's Bluesky scheduler.

You can easily connect one or more Bluesky accounts, schedule and publish posts, and manage your content alongside all your other social channels.

📅 Start your week on Monday or Sunday - the choice is now yours

It’s often the little things that make social media management feel smoother. At Sendible, we’re always listening—and aiming to make your day-to-day just a bit more intuitive.

You can now choose whether your calendar week starts on Sunday or Monday!

For many, Monday feels like the natural beginning of the week and helps reduce confusion—so we’re thrilled to bring this highly requested update to life.

Give it a try and let us know what you think!

Here’s what you need to know about the Set Week Start feature 

• Company-wide: Admins can set the default week start day (Sunday or Monday) for the entire company.
• Per user override: Admins can customise the week start day for individual users via user management.
• User self-preference: Users can override the company default in their own profile preferences.
• Consistent experience: Personal preferences now persist across all dashboards, views, and date pickers for a seamless experience.

💻 Work your way: Zapier integration is now LIVE

We know many of you already use tools like Notion, Airtable, Asana, Google Sheets, and many others to plan content and manage tasks. Well, now you'll be able to connect them directly to Sendible using Zapier—so you can schedule social media content without ever leaving your workspace.

This upcoming integration will help you:

• Get from plan to scheduled in no time, whichever tool you're using. No more copy-pasting manually!
• Custom workflows for each user or client.

🗃️ A smarter media system to save you time (and sanity)

Managing social media content is a huge part of your day-to-day—and the smoother that workflow is, the more time (and budget) you save. That’s why our product team is hard at work on a brand-new media system.

From faster uploads to smarter file validation, you’ll be able to organise, manage, and publish your images and videos with less friction—and a lot more confidence.

✂️ Built-in video editing—no more app-hopping

Say goodbye to juggling editing tools, switching tabs, and re-uploading files. With Sendible’s new built-in video editing, you'll be able to trim, crop, adjust speed, and more—right from the Smart Compose Box.

We didn't build this to replace your favourite video editor, but rather to save you time by cutting out extra steps and streamlining your entire content creation process.

And yes, Adam Mosseri himself confirmed: editing Reels outside Instagram won’t hurt your reach, as long as there’s no watermark.

And we at Sendible are dedicated to helping you polish your content without compromise.

🔐A smarter, safer way to onboard social profiles—soon with TikTok, Threads, and Bluesky support 

Client Connect is one of Sendible’s most powerful features for agencies and multi-location brands. It’s a secure, hassle-free way to onboard and manage social media profiles—without ever needing admin access or shared passwords.

And it got better.

You're now able to use Client Connect to add TikTok, Threads, and Bluesky accounts, making it even easier to add new clients or locations securely.

Sendible's Client Connect means:

• Extra-secure onboarding
• No more “no admin access” problems
• No shared credentials
• No more reconnection reminders—clients and teams get an auto-email with everything they need

🤓 Meet your new white label expert – Ann is here to help you scale

If you’re using Sendible’s White Label solution, you already know the power of delivering social media services under your own brand.

But now, we’re taking your experience to the next level.

Soon, you’ll have direct access to Ann, your dedicated white label expert. Ann has been part of Sendible’s Customer Success team for years and understands the unique challenges and opportunities that come with running a white label platform.

She’ll be fully focused on supporting white label customers, offering:

• Personalised guidance tailored to your brand

• Strategic advice on how to grow and retain clients

• Faster, more informed resolutions when you need help most

This is just one more way we’re doubling down on the success of our white label partners in 2025.

🤝 We’re building this with you—and for you

This isn’t just about new features. It’s about how we work—with you in mind.

Your feedback is what drives us. Every product decision, every improvement, every feature rollout—it’s all fuelled by what you tell us you need to succeed.

From the engineers building smarter tools, to the support team guiding you daily, to the marketers creating resources to help you grow—we’re all in on making social media management simpler, more powerful, and more human.

Here’s to making 2025 your most productive year yet—and we’re just getting started.

We’ll be rolling out these updates over the next months, so keep an eye on your inbox and our blog for the latest.

In the meantime, if you’ve got any ideas, we’d love to hear them. Let’s build the future of social media management together.