Google Business Profile (GBP) posts are one of the most underrated ways to capture attention from people already looking for you (or businesses like yours). They’re visible, action-focused, and tailored for local discovery. Yet, most brands ignore them.
The result? Missed opportunities.
In this guide, we’ll break down the best types of Google Business posts for engagement, complete with smart use cases, examples, and tips.
You’ll learn how to use each format with purpose, keep your profiles active across multiple locations, and turn local searchers into real customers.
Let’s get into it.
GBP posts are no longer optional. In 2025, they’ve become one of the most direct, high-impact tools available for local visibility and conversions. Whether you're running a single storefront or managing 200 locations, regular posting gives your business a competitive edge where it matters most: on Google itself.
GBP content appears right inside Google Search and Google Maps, meaning customers don’t even need to click through to your website to see your latest updates, offers, or events. When someone searches “[your business] near me,” they’re often ready to take action. And your profile is front and centre.
This isn’t theory. It’s happening now:
Your posts help shape what users see at this critical stage in the journey.
GBP activity sends strong signals to Google’s algorithm. Local SEO Google posts that get engagement push profiles higher in map results.
Google takes note when users interact with your content. Clicks, views, and reactions all contribute to your visibility.
Likewise, using keywords in your posts and replies helps reinforce relevance to local queries. It's a simple but effective way to tell Google what your business offers and where you operate.
Google Business posts aren’t just a place for reviews. They lead to action.
When someone’s already searching for a business like yours, the right post can nudge them to call, visit your website, or get directions on the spot.
60% of users who view a profile take action using “Click to Call.” That makes every post an opportunity to start a real conversation.
Add a compelling photo, and people are 42% more likely to request directions and 35% more likely to click through to your site.
The more complete and active your profile looks, the more credible it feels. Users are nearly three times more prone to trust a listing that’s regularly updated and visually engaging. That trust drives conversions in the moments that count (when they’re searching for businesses like yours).
Your GBP is often the first thing people see, and they’re sizing you up immediately.
Posts give your brand a voice in that moment. They show that you're not only listed, but actively present and engaged.
88% of customers read Google reviews before visiting a business. But reviews alone don’t tell the full story. Fresh posts help balance customer feedback with your own perspective. A short update or image lets you highlight what’s new, what’s good, or what matters most on your terms.
When a profile is quiet, it feels neglected. When it’s active, it feels reliable. That difference can be the reason someone shows up or scrolls past.
Every post you publish serves a different purpose. Some are designed to drive foot traffic or phone calls. Others help your listings appear for local searches, or let each branch showcase what’s happening on the ground.
To get real results, you need the right mix. Here’s a breakdown of the best Google Business Profile post types, what they’re built for, and how to use them across locations.
“What’s New” posts are your day-to-day engagement engine. They’re perfect for sharing updates that keep your GBP active and relevant, whether it’s new hours, seasonal services, or something as simple as showing your team out in the community.
But the goal isn’t just to keep your profile ticking over. You want to show customers what’s happening right now, and give them a reason to reach out, visit your website, or head directly to your store.
Event posts are your local spotlight. They’re built to promote time-bound happenings like open houses, workshops, sponsorships, or seasonal specials — anything with a date, a location, and a reason to show up.
These posts appear directly on your GBP and can even show up in “Things to do near me” searches. That means more visibility with intent-rich audiences looking for something now, not later.
These are your best-performing GBP posts when it comes to driving action (clicks, leads, sales, etc.). Offer posts are perfect for limited-time deals, first-time customer incentives, seasonal promotions, or flash sales.
They show up prominently in your profile and tap into buyers who are already searching with intent.
Why do they work? Google gives offer posts visual priority, with a price tag icon, bold formatting, and clear expiry dates. That extra visibility helps them stand out in local search and Maps results, making them perfect for converting search traffic and clicks into actual visits.
Product posts are your chance to showcase the goods, literally.
Whether you’re highlighting a new menu item, promoting a top-selling service, or spotlighting a seasonal arrival, this format lets you keep your offerings front and centre in local search.
Unlike offer posts, product posts stay live until you remove them. That makes them perfect for building a searchable, browsable catalogue of what you offer, especially for mobile users scrolling through your profile before deciding where to go.
Welcome posts are all about creating a connection. Whether you're introducing a new location, celebrating a new hire, or giving your team a shoutout, these posts help humanise your brand and make you feel like part of the neighbourhood.
These types of posts are easy to overlook, but people want to know who’s behind the business.
At the local level, this is even more important. A warm intro builds familiarity and trust, and it signals that you’re not just showing up, but showing up for the community.
Great Google Business content relies on strategy. If you're wondering how to get more engagement on Google posts, follow these tips.
Add these habits to your content workflow, and you won’t just stay active, you’ll start building real local momentum.
The most engaging GBPs are the ones that feel active, local, and human. That’s true whether you're selling homes, pulling espresso shots, or treating pets. Here's how different industries can make the most of GBP posts to attract attention and drive real results.
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These aren’t one-off tactics. They’re repeatable content ideas that help businesses stay visible, stay local, and stay top of mind. Posting consistently, with clear calls to action and a touch of personality, is the difference between being listed on Google and being noticed on Google.
Managing GBPs across several locations doesn’t have to add complexity. You can create engaging, local content that scales, without sacrificing quality or consistency. Below are some of the best practices for posting on Google if you’re a multi-location business.
Scaling local content works best when you combine templates, tools, and on-the-ground input. While posting frequency matters, you want your strategy to be repeatable enough to earn consistent growth.
The posts on your GBP influence what people do next, whether that’s calling, visiting your site, or showing up in person. When used correctly, they help your business stand out and connect with nearby customers when they’re looking for you.
Sendible makes it easy to stay active and consistent. With our Google Business Profile scheduler, you can plan and publish posts across multiple locations without jumping between accounts.
And that’s just one part of it. From Instagram to LinkedIn to TikTok, Sendible gives you one place to handle every aspect of social media.
Does this sound like something your business needs? Start your 14-day free trial and see how Sendible simplifies social media for growing brands.