Your social media bio is often the first impression potential customers have of your business. First impressions always matter.
In only a few precious lines, you need to communicate:
Creating the perfect social media bio for your business isn’t easy, all whilst staying within strict character limits.
For multi-location businesses, the challenge is even more complex. You’ve got to balance brand consistency with local relevance, which can be done via having different social media profiles for each location.
This might mean having multiple profiles across multiple platforms, depending on your business, customers, search preferences, and of course, budget and resources.
Our comprehensive guide will walk you through creating an effective bio that drives engagement, establishes credibility, and converts visitors into customers across different platforms and sectors. It includes various social media bio examples.
Now, let’s look at how to take care of all of this in more detail below 👇
Having an engaging social media bio, particularly an effective Instagram bio (with 2 billion users, this one is essential for most businesses), is key digital real estate that works 24/7 to represent your brand.
Unlike posts that disappear into users' feeds (and Stories that simply disappear), your bio is prominently and permanently displayed on your profile. It’s a crucial touchpoint for potential customers discovering your business.
Research shows that users spend an average of 15 seconds deciding whether to follow or engage with a business profile. A well-crafted bio can boost profile visits by up to 30% and increase click-through rates (CTRs) to your website or other core landing pages.
For multi-location businesses, social media bios act as a gateway to your brand, and they can include industry-specific keywords. Bios help establish trust and credibility whilst providing essential information like location, services, and contact details.
When someone searches for businesses in your area, your bio often determines whether they choose you or a competitor.
A strong bio sets expectations, builds brand personality, and creates an emotional connection with your audience. Businesses with clear, engaging bios see higher engagement rates across all their social media content because followers feel more connected to their brand story and values.
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Creating an effective social media bio requires balancing several key elements within a limited space. Start with a clear value proposition and a strong call to action that briefly explains what your business does and how it benefits them.
This should be specific rather than generic. Instead of "We provide excellent service," try "Helping families find their dream homes since 2010."
Contact information and location details are crucial for local businesses. Include your primary location, phone number, or a clear way for customers to reach you in just a few words. Many platforms allow clickable contact buttons, making it easy for potential customers to book, buy, send a message, or call.
Social proof builds credibility quickly. Mention years in business, number of customers served, awards received, or notable achievements. "Trusted by 5,000+ families" or "Winner of Best Local Business 2024" immediately establishes authority.
A great social media bio with a compelling call-to-action (CTA) guides visitors towards their next step. Inject personality through your tone and voice. This helps differentiate your brand and makes it more memorable.
Below are best practices to remember for the world’s largest and most active social platforms:
Instagram bios allow 150 characters. Creating a creative Instagram bio makes every word count. Use line breaks to improve readability and organise information hierarchically. Include your most important message first, followed by supporting details.
Leverage Instagram's features like the link in bio, contact buttons, and location tags. You can only include one clickable link, so consider using link management tools to direct traffic accordingly (e.g., a Linktree).
Facebook business pages offer more space and functionality than other platforms. Use the "About" section to provide comprehensive information whilst keeping the main bio concise and engaging.
Take advantage of Facebook's call-to-action buttons for effective social media management like "Shop Now,” “Call Now,” and "Get Directions." These provide direct paths for customer action and are prominently displayed on your page.
Your Google Business Profile (GBP; previously known as Google My Business) description for social media marketing appears in search results and maps, making it crucial for digital marketing and local SEO. Include location-specific keywords and phrases that potential customers might search for.
Focus on what makes your business unique in your local market. Mention specific services, areas served, or specialisations that differentiate you from competitors in search results.
LinkedIn bios
should emphasise professional credibility and industry expertise. Use industry-specific terminology and highlight business achievements, certifications, or partnerships.
Include information about company culture, mission, and values to attract both customers and potential employees. LinkedIn users often research companies for business partnerships or employment opportunities.
These platforms favour personality and authenticity over formal business language. Use conversational tone and emoji’s to create approachable, engaging bios.
Stay current with platform culture and trends whilst maintaining brand consistency. What works on X will feel out of place on Threads, so adapt your voice accordingly.
Next, we’ve put together some examples of different bios that would do well promoting businesses in specific sectors ⬇️
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Different sectors need unique approaches to bio writing. Here are tailored strategies for common business types:
Estate Agents should emphasise local market expertise and personal service. Example: "Your trusted Central London estate agent 🏠 Helping families find perfect homes since 2015 | Free market valuation | [Linktree]"
Healthcare Practices need to balance professionalism with approachability. A dental clinic might write: "Family-friendly dental care in Manchester ✨ Gentle cleanings, cosmetic dentistry & emergency visits | New patients welcome | Book online ⬇️"
Restaurants and Food Services should showcase the food, drinks, atmosphere, and service. "Authentic Italian cuisine in the heart of Soho 🍝 Fresh pasta daily | Takeaway & delivery | Book online ⬇️"
Retail Businesses benefit from emphasising product selection and the shopping experience. "Your one-stop shop for outdoor adventures 🏔️ Camping gear, hiking boots & expert advice | Free gear consultations | Shop online or visit us!"
Professional Services like solicitors or accountants should stress expertise and results. "Protecting your business interests for 20+ years ⚖️ Corporate law, contracts & litigation | Free consultations | Let's discuss your case"
Car Dealerships should focus on brands, service, and trust signals. "Family-owned Ford dealer since 1985 🚗 New & approved used vehicles | Expert service department | Book a test drive today ⬇️"
Multi-location businesses face the following challenges:
Start with a core brand message that remains consistent across multiple platforms and all locations, then customise supporting details for each market.
Create location-specific variations that could include local landmarks, neighbourhoods, or regional preferences. A pizza chain might mention "Near the Students' Union" for one location, whilst highlighting "Family-friendly atmosphere" for a shopping centre.
Use local phone numbers and addresses in each bio to improve local SEO rankings and make it easy for customers to contact the right location. Include area-specific keywords that potential customers might use when searching.
Maintain consistent brand voice and core value propositions whilst allowing flexibility in specific offers or specialisations.
One location might emphasise delivery service, like using Just Eat. Another option is to highlight the dine-in experience based on what people prefer in that area.
Many businesses fall into similar traps when writing social media bios. The challenge is conveying a lot of info in a few short lines.
An effective social media bio balances brand consistency with platform-specific optimisation and local relevance. Focus on clear value propositions, strategic keywords, and compelling CTAs.
Treat your bio as a digital shopfront that immediately communicates who you are, what you do, and why profile visitors should follow, engage, and hopefully, become customers.
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Yes, whilst keeping core branding consistent. Tweak bios to reflect location-specific offerings or audiences across various platforms. Use this to boost local SEO, and make each location feel more connected to its community.
It depends on the platform. Always aim for clear, concise, and scannable, even if you consider using multiple links. Use every character allowance efficiently, but don't stuff bios with unnecessary info.
Absolutely 😀 For most consumer businesses, this is almost an expected norm. Use them intentionally and align with your tone. They provide visual appeal and clarity, making bios more scannable.
Match your primary goal: "Book online," "Shop now," "DM to order," or "Visit us." Consider what action is most valuable for your business and easiest for customers to complete, such as how to share multiple links.