You know that social media is important, but finding the time to post can be a huge challenge. Planning ahead is key, but coming up with fresh, engaging content ideas is often the biggest hurdle.
This guide provides a ready-made content calendar for vet clinics.
It is a complete list of veterinary, pet, and animal-related holidays. We've included a brief description of each, the date it's observed, and actionable social media ideas to help you connect with your community. This calendar will save you hours of planning time. And you can simply schedule posts in bulk using a tool like Sendible.
Observed: 2 January
Description: This day reminds pet owners of the importance of safe travel, whether by car, plane, or train. It is a chance to educate your community on keeping their animals secure and comfortable while on the go.
Share a carousel post with five quick tips for safe pet travel.
Create a video of a staff member demonstrating how to properly secure a dog in a car using a harness or crate.
Run a poll on your Instagram story: "Do you travel with your pet?"
Observed: 14 January
Description: This fun, lighthearted day celebrates the bond between humans and their pets by encouraging pet owners to dress up their pets in silly, safe, and comfortable costumes.
Ask followers to share photos of their pets in costumes using a specific hashtag.
Post a funny photo of a staff member's pet dressed up.
Share a Reel of different pets in costumes, set to a fun, upbeat song.
Itâs National Dress Up Your Pet Day! đ© Is your furry friend ready for the red carpet? Share a photo of your pet in their best outfit in the comments below! #DressUpYourPet #PetCostumes #VetHumour
Looks like someone is ready for their close-up! Happy National Dress Up Your Pet Day! This is our office mascot, Luna, in her best bow tie. Does your pet have a favourite accessory? #VetClinic #NationalDressUpYourPetDay
Get ready for some cuteness! We're celebrating the silliest holiday of the year. Show us your pet's best outfit! Don't forget to use the hashtag #[YourClinicName] so we can share our favourites!
Bow ties, hats, or hoodiesâwe love it all! Show us your pet's style for National Dress Up Your Pet Day.
Life's more fun with a pet in a costume. We're celebrating all our fashionable furry friends today!
Happy National Dress Up Your Pet Day! Share your pet's costume with us and we might feature them on our story!
Observed: All of February
Description: An entire month dedicated to raising awareness about the importance of pet dental care. Poor dental health can lead to other serious health issues. This is a great opportunity to educate your clients and promote your dental services.
Share an infographic with fun facts about pet dental health.
Run a Q&A on Instagram Stories where a vet answers common dental questions.
Post a "before and after" photo of a dental cleaning (with owner permission).
Did you know February is Pet Dental Health Month? Don't let bad breath become a red flag! Regular dental check-ups can prevent serious health issues for your furry friend. Book your petâs dental appointment today! #PetDentalHealth #VetCare
Ever wonder how to brush your pet's teeth? It's easier than you think! We've put together a quick video with our top tips for a healthy, happy smile. Check it out! #DentalHealthMonth #VetTips
Happy Pet Dental Health Month! We're here to help you get that sparkling smile for your pet. Drop your top dental health questions in the comments, and we'll answer them! #PetDentistry #VetClinic
A healthy mouth is a healthy pet. We're dedicating this month to a conversation about keeping your petâs teeth clean and healthy. What's your top question about pet dental care?
It's Pet Dental Health Month! Give your pet a reason to smile by scheduling a dental check-up with our team.
February is about love, and what better way to show it than with a healthy smile! Happy Pet Dental Health Month!
Observed: The last Tuesday in February
Description: This annual event promotes the spaying and neutering of pets to reduce pet overpopulation. It is a chance to educate your community on the health and behavioural benefits of this procedure.
Share a post with a link to a blog post explaining the benefits of spaying/neutering.
Share a success story of an adopted pet that was spayed/neutered and found a loving home.
Host a live Q&A with a vet to answer common questions and myths about the procedure.
Today is World Spay Day. Did you know that spaying and neutering can lead to a longer, healthier life for your pet? Itâs one of the best decisions you can make for their well-being. Learn more at the link in our bio. #WorldSpayDay #PetHealth
Spaying and neutering help to reduce pet overpopulation. They also have many health benefits, like preventing certain cancers. Let's make a difference together! #SpayAndNeuter #AnimalWelfare
Happy World Spay Day! We're proud to do our part in ensuring every pet has a loving home. Have questions about the procedure? Weâre here to help! Send us a DM or book a consultation. #VetClinic #SpayDay
On World Spay Day, we're busting some common myths about spaying and neutering. Join our live Q&A to get the facts!
Every spay and neuter helps. Today, we're celebrating the amazing work done by animal shelters and clinics to control pet population.
Responsible pet ownership starts here. This World Spay Day, learn about the long-term benefits for your pet.
Observed: The third full week of March
Description: An important observance to educate pet owners about common household toxins, from cleaning supplies and human foods to seasonal plants.
Create an infographic or carousel post with a list of foods toxic to pets.
Do a short video on what to do if you suspect your pet has been poisoned.
Share a personal story from a vet about a case they treated.
Did you know many common household items are toxic to pets? This National Poison Prevention Week, we're sharing a list of things to keep away from your furry friends. From chocolate to lilies, a little knowledge goes a long way. #PoisonPrevention #PetSafety #VetTips
Itâs National Poison Prevention Week. If you think your pet has ingested something toxic, contact us immediately. Remember to always keep your petâs emergency contacts and a pet-safe first aid kit handy. #VetClinic #PetHealth
Spring is here, but some of our favourite flowers are toxic to pets! đ± Did you know lilies are highly poisonous to cats? Be safe, not sorry. #PoisonPreventionWeek #PetSafety
Accidents happen. That's why being prepared is so important. Learn the signs of pet poisoning and what to do in a medical emergency. #PetHealth #VetTips
On National Poison Prevention Week, let's talk about the dangers hidden in plain sight. Whatâs one toxic item you've had to pet-proof your home from?
A reminder for all pet owners: always keep toxic foods and plants out of paw's reach. We're here to help you keep your pet safe and healthy.
Observed: 23 March
Description: A day dedicated to celebrating the unconditional love and joy puppies bring into our lives. It is also an opportunity to advocate for puppy adoption.
Post a "meet our puppy patients" Reel.
Ask followers to share a photo of their dog as a puppy.
Share a video of a puppy getting their first health check at your clinic.
Happy National Puppy Day! Is there anything sweeter than puppy love? We don't think so! Share a photo of your puppy (or a puppy you've loved!) in the comments! #NationalPuppyDay #VetClinic #PuppyLove
Look at this little bundle of joy! đŸ We love getting to meet our newest patients on National Puppy Day. To all the new puppy parents out there, we're here to help you every step of the way! #PuppyDay #VetLife
It's time for some serious cuteness! It's National Puppy Day. Share a photo of your best friend when they were a tiny puppy! #PuppyDay #DogsOfInstagram #PetLove
Happy National Puppy Day to all the pups we've had the pleasure of caring for! We love watching them grow.
Thinking of adding a new puppy to your family? Today is the perfect day to consider adopting from a local shelter!
Puppy's first visit! On National Puppy Day, we're reminding you of the importance of early check-ups for your new furry family member.
Observed: 11 April
Description: This day celebrates the joy pets bring to our lives and promotes pet adoption.
Share a photo of your staff with their pets.
Ask followers to share a photo of their pets and tell a story about why they are so special.
Share an infographic about the benefits of owning a pet.
Happy National Pet Day! Today, we celebrate the love, laughter, and endless cuddles our pets give us. Our team would like to introduce their furry families! Meet them in our story highlights! #NationalPetDay #PetLove #VetClinic
Itâs National Pet Day! We're celebrating all pets, big and small, furry and scaly. Tell us what makes your pet so special in the comments below.
On this National Pet Day, we're celebrating the amazing bond between humans and their animal companions. We're so grateful to be a part of your pet's life!
Your pet is a part of your family. Today, we're celebrating them! Share a photo of your best friend and tag us!
Happy National Pet Day from our team! Hereâs a look at our family of pets that bring us so much joy.
Today is all about appreciating the incredible pets in our lives. What's one thing your pet does that makes you smile?
Observed: Last Saturday of April
Description: A day to celebrate and recognise the hard work of veterinarians and veterinary professionals.
Highlight a staff member and share why they became a vet.
Post a video thanking the entire veterinary team.
Share a carousel post of before and after photos of patients who have been successfully treated.
Today, we celebrate World Veterinary Day! We're so proud to be part of a team dedicated to providing the best care possible. Thank you to our amazing vets, nurses, and staff! #WorldVetDay #VetLife
This World Veterinary Day, we're celebrating our incredible team! Their passion and dedication make a difference in countless lives every day.
Happy World Veterinary Day! Behind every healthy pet is a dedicated team of professionals. We're so grateful for the opportunity to care for your animals.
From check-ups to life-saving surgeries, our vets do it all! Join us in thanking our team for their hard work and dedication.
A big shout-out to our entire veterinary team on World Veterinary Day! Your compassion and expertise are what make our clinic special.
Join us in celebrating World Veterinary Day. We're proud to be your partners in pet health.
Observed: All of May
Description: This entire month is a great opportunity to run a series of posts on various pet health topics.
Plan weekly themes, such as nutrition, exercise, or grooming.
Create short videos on how to perform a pet health check at home.
Run a contest for the "healthiest pet" and give away a prize pack.
May is National Pet Month! This month, we're focusing on one of the most important aspects of pet careânutrition. Whatâs your petâs favourite healthy treat? #NationalPetMonth #PetNutrition #VetTips
National Pet Month is the perfect time to review your pet's overall health. From dental care to exercise, we'll be sharing tips all month long!
Every week this month, we'll dive into a new pet wellness topic. Follow along and learn how to keep your companion happy and healthy.
Happy National Pet Month! This is your reminder to book your pet's annual wellness check.
Give your pet some extra love this month. Itâs a great opportunity to start new healthy habits!
National Pet Month is a great time to celebrate our pets and focus on their health. We're here to help you with all your pet health needs.
Observed: The first full week of June
Description: A week to show appreciation for our pets and reflect on how much they enrich our lives.
Run a photo contest for "best pet smile."
Share a photo of a rescued pet with a happy ending story.
Share a fun post about what your pet has taught you.
Happy National Pet Appreciation Week! Our furry friends do so much for us. It's time to show them some extra love! Share a photo of your pet that makes you smile. đ #PetAppreciation #VetClinic
We're celebrating National Pet Appreciation Week! Our team is sharing why they appreciate their pets. Head to our stories to see who they are!
It's National Pet Appreciation Week. What's one thing you are most grateful for about your pet? Tell us in the comments!
This week is all about appreciating the incredible pets in our lives. Share your best pet photo with us and you might be featured on our feed!
Happy Pet Appreciation Week! Let's celebrate all the joy and love our pets bring us.
From comforting cuddles to daily walks, our pets enrich our lives in countless ways. Join us in celebrating them this week!
Observed: July 16
Description: This day is dedicated to raising awareness about snakes, their role in the ecosystem, and the importance of conservation. It's an opportunity to educate the public about reptile care.
Share a video of a healthy snake patient getting a check-up.
Post a "snake fact or myth" quiz on your stories.
Share an infographic on what to do if a pet is bitten by a snake.
Happy World Snake Day! đ These misunderstood creatures play a vital role in our ecosystem. We're celebrating all of our scaly friends today. What's one thing you've learned about snakes? #WorldSnakeDay #ReptileCare
Fact or myth? Snakes are always dangerous. Find out the answer in our story! We're debunking common snake myths for World Snake Day. #SnakeFacts #ReptileHealth #VetTips
Snakes can be wonderful pets, but they require special care. On this World Snake Day, we want to remind you that we're here to help with all your reptile health needs. Contact us today! #VetClinic #ExoticPetVet
It's World Snake Day! While we love all our patients, our reptile friends hold a special place. Here's a quick look at a healthy python on its routine check-up! #VetMed #WorldSnakeDay #ReptileLife
Today, weâre celebrating our amazing reptile patients. Here's a quick fact about snakes. Did you know...? #WorldSnakeDay #VetFacts
In honour of World Snake Day, we're sharing some essential tips on what to do if you encounter a snake while on a walk with your pet. #PetSafety #SnakeAwareness
Observed: 8 August
Description: A day dedicated to celebrating our feline companions and raising awareness about cat welfare.
Share photos of your clinic's cat patients.
Post a "did you know?" fact about cats.
Run a contest for the best "cat nap" photo.
Happy International Cat Day! Weâre celebrating our feline friends today. What's your catâs favourite toy? Tell us in the comments! đ #CatDay #InternationalCatDay #CatsOfInstagram
Happy International Cat Day to all our feline friends! We love caring for these beautiful and mysterious creatures. Share a photo of your cat below!
Today is all about our favourite felines! Happy International Cat Day from our team. We love all of our purr-fect patients.
Happy International Cat Day! Here's a look at some of our purr-fect patients.
In honour of International Cat Day, we're sharing some of our top tips for keeping your feline friend happy and healthy.
Happy Cat Day to all the amazing cats that bring so much joy to our lives!
Observed: 26 August
Description: A day to celebrate all dogs, whether they are working dogs, assistance dogs, or family pets. It also encourages dog adoption.
Ask followers to share a photo of their dog and a fun fact.
Share a post highlighting the benefits of dog ownership.
Share a video of your staff with their dogs.
Happy National Dog Day! đŸ Today, we celebrate the best friends we could ever ask for. Share a photo of your dog and tell us one thing you love about them! #NationalDogDay #DogLove #VetLife
It's National Dog Day! We're celebrating all the wonderful dogs that make our lives better. Here are some of our team members and their best friends.
To all the dogs, big and small, happy National Dog Day! Your loyalty and unconditional love mean the world to us.
Today, we're celebrating all the amazing dogs that bring so much joy to our lives. What's your dog's favourite activity?
In honour of National Dog Day, we're celebrating the amazing bond between humans and their canine companions. We're proud to be your partners in pet health.
Happy National Dog Day! What's one thing you're most grateful for about your dog?
Observed: The second Sunday in September
Description: A day for pet owners to remember and honour their pets that have passed away. It is a time for shared grief and support.
Create a post inviting followers to share a photo of a beloved pet they have lost.
Share a list of resources for grieving pet owners.
Post a photo of a memorial garden or tribute wall at your clinic.
Today, on National Pet Memorial Day, we remember all the pets who have crossed the rainbow bridge. Their paw prints are forever on our hearts. Share a photo of your beloved pet in the comments. #PetMemorialDay #ForeverInOurHearts
Grieving the loss of a pet is never easy. We've compiled a list of resources to help you through this difficult time. We are always here for you. #PetLoss #GriefSupport #VetClinic
On National Pet Memorial Day, we take a moment to honour the pets that have left us. They are not forgotten.
Pet loss is a difficult journey. We want to support you. What is one of your favourite memories of a pet you've lost?
Remembering all the pets we've loved and lost on National Pet Memorial Day. Your pets are always a part of your family.
Sending love and support to everyone who has lost a pet. Your memories with them are so precious.
Observed: All of October Description: This month focuses on proactive pet care, from routine check-ups to nutrition and exercise. It is a great way to promote preventative health services.
Create a series of posts on different wellness topics each week.
Run a "pet health check" video series with a vet.
Highlight a patient who is a great example of preventative care.
October is National Pet Wellness Month! This month, we are focusing on proactive care to keep your pet healthy for years to come. What's one healthy habit youâve started with your pet? #PetWellness #PreventativeCare #VetTips
A simple health check can catch a problem before it gets serious. On this National Pet Wellness Month, make sure your pet is up to date on their exams! #VetHealth #PetCare
Healthy pets are happy pets. We're dedicating this month to a conversation about keeping your pet healthy and active. What's your top question about pet wellness?
This month, we're sharing our top tips for preventative care. Happy Pet Wellness Month!
Happy Pet Wellness Month! We're here to help you keep your pet healthy and happy for years to come.
It's Pet Wellness Month! Don't wait until something is wrong to visit the vet. Preventative care is key to a long and healthy life for your pet.
Observed: All of November Description: A month dedicated to raising awareness about diabetes in pets, a common but manageable condition.
Share an infographic with the signs and symptoms of pet diabetes.
Post a success story of a pet living with diabetes.
Offer a short video on how to manage a pet's diet and insulin.
Did you know that pets can get diabetes, too? This November is Pet Diabetes Month, and we're here to help you spot the signs. Early detection is key! #PetDiabetes #VetHealth #DiabetesAwareness
This Pet Diabetes Month, we're sharing a success story of a pet living with diabetes. We want to show you that with the right care, your pet can live a happy and healthy life.
Early detection of pet diabetes is so important. We've put together a list of signs to watch out for. Check out the link in our bio for more information.
November is Pet Diabetes Month. If you have questions about your pet's diet or health, we're here to help.
Pet diabetes is a manageable condition. This month, we're dedicated to raising awareness and providing support.
Learn how to care for a pet with diabetes. We're sharing our expertise all month long.
Observed: 2 December
Description: A day to celebrate mixed-breed dogs and promote adoption from shelters.
Share a photo of a staff member's mutt.
Ask followers to share a photo of their mixed-breed dog.
Partner with a local shelter to highlight a mutt that is available for adoption.
Happy National Mutt Day! We're celebrating all the wonderful mixed-breed dogs out there. Share a photo of your mutt and tell us what makes them so special! #NationalMuttDay #AdoptDontShop #MuttsOfInstagram
Today, we're celebrating the one-of-a-kind mutts that bring so much joy to our lives! #NationalMuttDay #AdoptDontShop #MuttsOfInstagram
Happy National Mutt Day! Our team would like to introduce their furry families! Meet them in our story highlights! #NationalMuttDay #MuttsOfInstagram
Mutts are special! We're celebrating all the wonderful mixed-breed dogs that have found their forever homes.
It's National Mutt Day! We're proud to be a partner of our local shelter and encourage everyone to consider adoption.
Happy National Mutt Day! To all the amazing mutts out there, you are loved!
Observed: All of December
Description: A seasonal topic that's not a formal holiday but is critical for pet owners during this busy time of year.
Create a post about holiday foods to avoid giving pets.
Share a checklist for pet-safe holiday decorating.
Post a video on how to keep pets calm during loud New Year's Eve fireworks.
Holiday season is in full swing! đ But did you know that many festive plants and foods can be dangerous for your pet? Our team is sharing tips to keep your furry family safe this season. #HolidayPetSafety #PetHealth #VetTips
Heading to a holiday party? Don't forget to keep your pet in a safe, quiet space. A little planning goes a long way to keep them calm during the celebrations! #HolidaySafety #PetCare
Holiday season is the best time of year. But for pets, it can be stressful. We're sharing our top tips for keeping your pet calm and safe this holiday season.
From tinsel to trees, the holidays can be dangerous for pets. We've put together a checklist to help you pet-proof your home.
Happy Holidays! Remember to keep an eye on your pet this season. We're here to help with any emergencies.
It's the most wonderful time of the year! But for pets, it can be a little stressful. We're sharing tips to help your pet enjoy the holidays.
This calendar is a framework. It is designed to inspire you. It is a tool that will help you plan your social media content far in advance.
Schedule in bulk: Use a social media management tool like Sendible to schedule your posts for the entire month in one sitting. You can plan your captions and add your photos all at once.
Repurpose content: Use these holiday themes to create evergreen content. For example, your poison prevention post can be used every year. A dental health post can be shared multiple times throughout the month.
Mix and match: You don't have to post for every single holiday. Choose the ones that resonate most with your clinic's voice and your community.
Creating a social media content calendar can feel like a chore. But with a list of fun, relevant holidays, it becomes much easier.
By planning ahead, you can save valuable time and keep your community engaged. You can focus on what matters most: providing excellent care for your patients. A great content plan helps you connect with your community and build a stronger brand.