It is estimated that by the end of 2015, a staggering 86% of all content viewed online will be video. Many websites now include moving images, YouTube gets four billion views per day while new social media sites like Vine and Instagram offer novel ways of making ‘micro films’ – six seconds and 15 seconds long respectively.
So all organisations should be thinking about how they could be using video as part of their marketing strategy – no matter whether they are customer facing or a professional services firm.
Video can assist you in a variety of ways. Not only can it can raise brand awareness, help humanise your online presence, drive sales but it can even boost your online visibility if done in conjunction with a proper keyword and search engine optimisation strategy.
And it is no longer expensive, as even most smartphones can now take quality digital clips. With a certain amount of creativity, some ingenuity and willing participants, it is perfectly possible to create decent videos for use online. However, there is of course the professional route if you need something a little more bespoke.
Whatever you choose to do though, make sure you have the right culture within your organisation. It’s all about being comfortable in front of a camera!
So here are my top tips for developing a successful video content marketing strategy.
Visit www.thebusinessofbeingsocial.co.uk for more on this subject. Click here to download a free chapter.