If you’ve ever struggled to find fresh content to share on your social media channels, RSS feeds can be a game-changer. With the right strategy, RSS feeds can simplify your content creation process.
In this guide, you’ll learn exactly how to use RSS feeds to supercharge your social media strategy. We’ll cover:
Ready to get started?
RSS stands for "Really Simple Syndication." RSS is a standardised web feed that automatically distributes content from websites and blogs to subscribers. When someone uses RSS, they don't need to visit websites individually because content updates are delivered through a single feed reader or software tool.
Here’s how it works:
Behind the scenes, each RSS feed is built using XML, a coding format that ensures compatibility with a wide range of apps and tools. Publishers can choose what gets included in their feeds, such as text, images, videos, or full articles.
RSS feeds function as a content goldmine that allows users to gather relevant material. Three main benefits should make you think twice before passing on using RSS: effortless content creation, improving post consistency, and establishing thought leadership.
Your subscription to industry-relevant sources will provide an ongoing stream of industry-specific articles and news you can distribute to your audience. This eliminates the need to scout for fresh content every day manually.
Posting at regular times is still crucial for audience engagement. Social media content scheduling can be automated through RSS feeds. That fills your social media queue with up-to-date material. If you’re always creating fresh content to post on your social channels, you’ll have less time to engage with followers online.
The practice of posting content at fixed intervals helps you build trust with your audience while simultaneously reaching more followers. The regularity of RSS means that you’ll be seen as a reliable source of information. You become known as a “thought leader,” earning you trust and credibility, especially in niche or competitive industries.
Connecting RSS feeds to your social media platforms lets you automate content sharing while staying in control of what gets published and when. With the right tools, you can streamline curation, customise posts, and maintain a consistent online presence across different channels.
Here's how to get started.
Sendible provides users with a simple method to link RSS feeds directly to their social media profiles. Navigate to Sendible's RSS feed integration feature to select your desired feeds, then decide whether to set it to auto-publish or require manual review.
Sendible also provides users with post customisation options, approval workflow management, and keyword filtering to ensure only relevant content passes through.
After connecting your RSS feeds through Sendible, you can distribute curated content through all your networks. No matter your industry, you can’t go wrong with LinkedIn, X (Twitter), Bluesky, and your Google Business Profile.
Sendible's Smart Queues enable you to program your curated RSS feed content for scheduled posting into specific themed time blocks. The feature is particularly useful for evergreen content you want to promote regularly.
Here are some of the benefits of using Smart Queues:
Starting with Smart Queues may feel a bit overwhelming. Here are three quick tips to make the most of this feature:
Whether you have a team or create on your own, start a free trial of Sendible to try Smart Queues today.
RSS feeds are especially useful in industries that rely on timely updates, localized messaging, or niche content.
No matter your field, integrating RSS into your social media strategy can help you stay relevant and efficient.
Marketing and PR agencies can tailor their content for industry-specific needs, resulting in timely and relevant posts. The system proves beneficial for agencies that handle many brands or different sectors.
Business franchises operating in different locations can subscribe to local news outlets and PR channels to maintain content that appeals to their specific geographic markets. A restaurant chain might use city-specific blog feeds to curate news content that maintains its local focus.
B2B companies use RSS feeds to monitor specialised blogs and publications. This enables them to distribute essential research findings and industry developments to their audience. Sharing expert insights with a specialised audience will increase their engagement.
The rapid evolution of tech and finance requires businesses to maintain continuous awareness of current trends. Through RSS feeds, brands can distribute breaking news and current trends in real-time.
At Sendible, we focus on this by automating the promotion of new articles on Google Business and BlueSky through the RSS feed integration included in Sendible’s scheduling.
Here are three foundational best practices for using RSS feeds to engage your audience.
Your content sources should include official news outlets and industry leaders or well-known publishers. The use of feeds that distribute unverified information and clickbait content will damage your brand's credibility.
Consider these tips:
RSS feeds shouldn’t replace original content. But they should complement it. Rather than looking for a specific ratio of curated to original content, strike a balance that works for your audience and industry.
Your audience needs both timely industry information and clear signs of your brand's personality. Be flexible in your approach and, as always, ask for feedback from followers to see if your RSS feed content resonates with them.
Don't just auto-publish without context. Always add specific captions that bring your perspective and establish connections between posts to your brand's messages. Use relevant hashtags to increase reach and engagement.
Example: Instead of just sharing a link, try posting something like this:
RSS feeds provide a controlled and streamlined way for creators to share content and engage with their audience. They enable you to easily distribute content, track industry trends, and stay connected to your followers without relying solely on social media algorithms.
Yes. Sendible enables users to schedule and distribute RSS content across many platforms through automatic publishing. That reduces your workload, maintains regular posting, and frees you up to focus on strategy and continuous improvement.
Curated content can strengthen your RSS feed strategy when used wisely. Aim for a balance between original and curated posts, using curated content to support and enhance your content. The goal is to find what mix best serves your audience and aligns with your goals.
Are you seeking better ways to handle social media management through RSS feeds? With Sendible’s RSS scheduler, you can organize and automate posts across all your platforms.
Level up your social media content creation today. Get started with a free trial.