Apple has given us the smartphone, Blackberry has ensured enterprise mobility and Banana Republic have the best selection of suit-ties.

Fruit seems to have been the inspiration behind some of the greatest innovations and brands of our time - simple and everywhere. Now, it seems the Peach is the newest fruit on the block, with what the industry early-adopters are calling the coolest app on the social block.

Peach.Cool has arrived on the scene with a new take on social sharing, from Dom Hofmann, the co-founder of Vine.

Simply put, a social messaging app that looks distinctly Slack-like. Think Twitter meets Tumblr with a huge dash of Facebook.

While you can’t directly (or privately) message anyone, you can do things like set statuses, share pictures, share your location, or blow someone a kiss (!), for most of us, upping our dating game ten-fold ;).

Self-proclaimed as a “fun, simple way to keep up with friends and be yourself,” since its super recent launch, Peach has been trending majorly, with a large number of people flocking to the internet’s latest fad. However, claims that this might become the next Facebook does seems highly unlikely at the moment.

With social networks so over saturated, it is expected that Peach will be just that, a fad. The million dollar question is, why would anyone share statuses and post photos if there are already so many popular and somewhat established platforms available to do this on?

SO you tell us you early adopters and trendsetters. Is the next best thing since sliced bread, or is it just a fun break from the hum-drum of Facebook and Twitter? Have your say!


Vishal Pindoriya

Vishal Pindoriya

Vishal Pindoriya is a social media enthusiast, strategist and writer. He lives in London, England and is particularly interested in the proliferation of social media around the world.


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